Impressive in-your-face social proof using Tweets, from The Drum!

The NS&I registration form is big, chunky, and looks great - but I suspect it doesn’t perform as well as it should. The sheer size of the fields make them difficult to scan. It’s not obvious what kind of inputs they are, plus making all fields the same size is counter-intuitive.

The Songkick ticket buying experience was a breathe of fresh air. Simple one-page payment with a nicely optimised form (note the auto-formatting of the card number) and then, to top it off, a reminder email on the day including a map of the venue. Nice.

Well, this is a new one - Satorisan's lovely shop doesn't take well to resizing the browser! It does have a nice mobile view though.

…And that’s the reason we focus on quality over quantity. We gauge quality on three things:

- Is the content substantive, engaging, and maybe even entertaining?

- If 1 million people saw it, would the world be a better place?

- Does the content actually deliver on the promise of the headline?

A fine illustration of why you should always design using real content if possible!

One way to make your forms more minimal

Not necessarily recommended, but interesting, as discussed by Viget here.

“If we want users to like our software, we should design it to behave like a likeable person” — Alan Cooper
(Reblogged from s1m0neresources)

I’m interested in electric cars. But not when they’re presented like Smart’s Electric Drive microsite.

  • Annoying parallax carousel that flies along so fast I can’t even read it
  • Icon-based navigation that means I have to expand and then hover over every item in order to see what it is
  • No ability whatsoever to simply review the specs of the car without opening a PDF (that it makes me hunt for).
  • Oh, and to top it off, we get the only female featured wears a short skirt and low cut top!? [edit, there is another women who’s a bit more dressed featured elsewhere]

Poor experience all round.

"…if you are from 1996" - Cheeky form labelling from the Coke Jumper Generator

I love Satorisan’s overlay checkout process. Steps at the top, it’s all on one page, simple fields, easy peasy.