Then there’s the problem with buying a 3-series. Go on, try it. Engage your internet, go to BMW’s website and try to make sense of what’s there. You can’t. Not till you’ve found your reading glasses, and then gone to Boots to buy a pair that is even more powerful. And even when you are able to read the microdot typeface, your computer won’t have the plugin necessary to enjoy any of the site’s features. Not that you will understand what’s on offer anyway, because it’s either flowery rubbish or techno gobbledygook.
Jeremy Clarkson’s thoughts on the BMW website, from his review of the new 3-series in The Sunday Times (full article requires subscription).
Been checking out car ‘configurators’ / builders on various manufacturer’s websites for a client of ours. The Peugeot one, though not perfect, is one of the best, and I had some fun speccing out the little beauty above. RCZ THP 200bhp, £26,435. The words ‘pocket rocket’ come to mind.
Here’s a list of ones I’ve checked out, just for the record: