Showing posts tagged pattern

I have just been going through the BBC’s Global Experience Language (GEL) documentation. “GEL is the glue that ties all the BBC services together”. Inspiring stuff.

Wasabi - choose your own adventure

Konigi blogged about tour operator Wasabi’s website a long time ago, but I’ve only just got round to playing with the site. The design is uber-cool:

Wasabi screenshot


Some of the UI elements are very slick. It lets you ‘build’ your dream winter holiday by dragging and dropping a series of activities:

Wasabi screenshot


They’re also using lazy registration:

Wasabi screenshot


- A nice little prompt tells you that they’ve set-up a temporary password for you:

Wasabi screenshot


Ultimately though, not sure how well this minimal look performs, conversion-wise. I think it all comes back to that coolness, but what sells the holidays to the user?  Where are the oh-so-happy people enjoying their holidays, or the tempting offers? I guess they’re banking on their customers being more interested in getting the holiday they want rather than the pretty brochures, but this must narrow the audience considerably. Would be interesting to see some A/B testing results for this - cool minimal vs. messy busy :)

p.s. the title of this post is a reference to the excellent CYOA by Heartsrevolution:

Like the little thumbnails and radio buttons on Campaign Monitor’s colour scheme selector.

Like the little thumbnails and radio buttons on Campaign Monitor’s colour scheme selector.

Really like Vimeo’s clean and simple stats on their user profile pages.

I like the way UX Booth shows comments from different authors in its Usability Review articles. Nice little tabs with portraits, and colour coding.

I like the way UX Booth shows comments from different authors in its Usability Review articles. Nice little tabs with portraits, and colour coding.